Our Story

Our Founding Story

Who doesn’t want flawless and glowing skin? It’s everyone’s dream. Mine was no different! I was trying all sorts of products to maintain a healthy shine on my face despite the stress of daily work and personal commitments. But I never found the perfect elixir for my skin — it was always sensitive and dry. Until I tried Japanese skincare products! A friend from Japan gifted me a Japanese skincare kit. I didn’t have many expectations, but there was no harm in trying. To my surprise, my skin began showing positive changes just after a couple of months — it was healthier and flawless. However, the mainstream Indian market didn’t cater to Japanese skincare, and importing them from Japan was ridiculously expensive. But I wasn’t going to give up. I had finally found the perfect skincare regime in Japanese beauty customs. That’s when I decided to take the matter into my hands. After months of research and several consultations with dermatologists, we decided to fuse modern skincare innovation with traditional Japanese beauty rituals. With this philosophy, Keomi Beauty was born. The Japanese believe what’s good for our body is good for our skin. The Keomi formula has superfoods, such as rice, yuzu, matcha, and green tea — the core of the Japanese diet. This healthy combination in topical application protects, hydrates, and nourishes your skin.

Our Mission

What's the first thing that meets your eye when you look at a Japanese woman?
Youthful, glowing, glass-like skin. Right? Japanese women are known to have younger-looking skin well past their young age. Have you ever wondered the secret behind their fabulous skin? Well, it's a combination of layers of skincare and a healthy diet. You must have heard your skin is what you feed it — it rightly discloses the mystery behind their flawless skin. Taking inspiration from Japanese beauty secrets, Keomi Beauty has adopted the ancient beauty rituals of the geishas in Kyoto, Japan. We offer a simple yet effective regime that strengthens the skin barrier, detoxifies the pores, and reduces inflammation. J-beauty skincare routine includes only a few yet effective products that are gentle on the skin. At Keomi too, our vision is to endorse a minimalistic skincare approach that encourages you not to burden your face with layers of products. The recently launched beauty line has only a handful of products that your skin really needs, thus letting its natural beauty shine. While our products make your skin look its best, our focus is on prioritizing healthy skin over flawless skin. The roots of the products and their ingredients lie in nature, but, at the same time, we do not underestimate the power of innovation and technology in skincare. Keomi’s current range of minimal products includes nature-based cleansing oils, lightweight lotions, and moisturizers. We aim for mochi-hada, as the Japanese endearingly use it to compliment nice skin. It means rice-cake skin, a reference to ultra-soft and plump Japanese desserts. If you wish for healthy, younger-looking skin even at the age when most of us start getting lines and wrinkles, you must try the J-beauty-inspired Keomi Beauty.

Our Vision

We are a firm believer in the traditional Japanese concept of wabi-sabi which teaches there is beauty in imperfection. Keomi Beauty wants to help you embrace yourself in your beautiful skin while keeping it at its healthy best. Our team is inspired to create pocket-friendly and modern formulations of timeless skincare rituals that use effective but gentle ingredients. We go by the time-honored Japanese natural traditions to provide the cleanest, fresh, and incredibly soft skin texture. Our mission is to continue to source the finest, most innovative ingredients to deliver quality-rich skincare to you.